Business Administration BBA (Hons)

Postgraduate

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

Course overview

This Bachelor of Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.

Why you should study this course

This course offers you the opportunity to: 

  • develop a solid foundation in all the key components of business administration, management, and organisation within a global context.
  • explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
  • study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
  • learn from experienced professionals about cutting-edge business technologies and practices.
  • explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.

What you’ll study

FOUNDATION YEAR IN BUSINESS

Start date: 15 September 2025

In the Fall semester there will be two modules:

  • Development of Academic Language & Skills 
  • Business Communications 

In the Spring semester there will be three modules:

  • Success in Academic Language & Skills 
  • Management Skills 
  • Marketing for Business 

In addition to the Foundation Year modules, students at Coventry University Kazakhstan will also need to complete the following modules as mandated by Kazakhstan regulations:

  • Kazakh language 
  • History of Kazakhstan (in English) 

FOUNDATION YEAR IN BUSINESS - January Intake

Start date: 12 January 2026

This is ideal if you missed the September start or want to transfer from a different university.

In the Spring semester there will be four modules:

  • Success in Academic Language & Skills
  • Business Communications 
  • Management Skills
  • Marketing for Business 

In addition to the Foundation Year modules, students at Coventry University Kazakhstan will also need to complete the following modules as mandated by Kazakhstan regulations: 

  • Kazakh language 
  • History of Kazakhstan (in English) 

During your Foundation Year, you will study alongside students who are pursuing related degrees. This offers you the chance to establish connections and form friendships with a diverse group of people who share similar interests and aspirations.

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.  

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common years (subject to meeting progression requirements).  

Modules
Entrepreneurial Thinking

The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.  

Entrepreneurial Ideation

The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas.

Through authentic and applied assessment, you will be invited to present your ideas to business and organizational leaders. 

Foundations of Management

This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches.

You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change. 

Marketing, Digital and Social Media

This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. 

You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.  

Business Decision-Making using Data Analysis

This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making. 

This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods. 


Organisational Behaviour

This module explores how people interact with each other in the workplace and the impact that leaders and managers have upon that interaction. It examines the role of people management practices and how these affect individual behavior in the workplace.  

In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behavior and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident
    and motivated global citizen 
Modules
Innovation in Practice

The aim of this module is for you to work collaboratively with organisations to develop innovative solutions to wicked problems. 

The curriculum will be enhanced with guest speaker sessions from entrepreneurs and key organisational leaders (where available). Through an applied critical evaluation of the academic literature on a contemporary challenge, students will provide a detailed and scholarly approach to thinking differently about current issues.  

Principles of Business Accounting

This module is designed to develop your understanding of the concepts and tools commonly used in financial and management accounting.  

The module will introduce you to the financial statements that are regularly produced by business organizations, as well as to the tools that can be used to interpret these and evaluate financial performance. 

Managing People in a Global Context

This is a research-driven module that offers you the opportunity to critically appraise the impact of globalisation on human resource management strategies.  

Designing a Research Proposal

The aim of this module is to provide you with the opportunity to identify current or global challenges in the environment and present ideas to address those issues in a proactive manner. 

You can expect to develop an awareness and a critical understanding of key research methodologies within your chosen area of study and design a proposal for researching the relevant contemporary issues.  

Exploring Strategy

This module aims to develop a strategic perspective of business, by taking an integrated view of the global environment in which business operates. You will look to understand the internal and external factors which influence strategic decisions. 

Supply Chain Management

This module aims to develop in you, a strong foundation in Supply Chains Management (SCM) with a global outlook and prepare you for future study in this field. The module will provide an introduction to the management principles, processes and wider global environmental context within which contemporary supply chains operate. 

The final year aims to prepare you for professional practice or higher education by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor. 

Modules
Disruptive Technologies

This module introduces the meaning, evolution, and impact of different disruptive technologies by exploring disruption theory, innovation strategy, and how these technologies can be applied to improve organisational performance, generate competitive advantage, and create business value.

Project Module

This module aims to provide you with the opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyze a topic in a specialist area of interest. You will receive academic support through a series of group supervisions and will be allocated a project supervisor. 

Global Logistics Management

This module aims to develop your skills and knowledge regarding the physical distribution channels used to deliver goods in both the industrial and retail contexts. This will include planning at the strategic level and analysis of the operational techniques available to the practitioner. By exploring contemporary practices in the logistics field, this module aims to equip you with real-world problem-solving capabilities.

Strategic Entrepreneurship

Strategic entrepreneurship is the integration of entrepreneurship and strategic management. Both concepts, in different ways, focus on how organisations initiate or respond to change by exploring opportunities within the environment in which they operate.   

In this module, you will explore the strategic roles of creativity, opportunity identification and evaluation, and innovation in the emergence and growth of entrepreneurial organizations.   

Project Management

This module focuses on project management in the business environment, enhancing your understanding and equipping you with both soft and technical skills, designed to help you understand the concept of project management, where projects come from, business case development and the selection process, with application to various contexts, harnessing the skills to lead and work on a variety of projects.   

The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasized within this module. 

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How You'll Learn

This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied and may include:
  • on campus lectures, seminars, and workshops
  • group work
  • self directed learning

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Assessment  

This course will be assessed using a variety of methods which will vary depending upon the module.
 
Assessment methods include:
  • phase tests
  • essays
  • group work
  • presentations
  • reports
  • projects
  • coursework
  • exams
  • individual assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Careers and opportunities

Upon successful completion of this course, you will be knowledgeable in business administration, management, and organisation. You will also have relevant knowledge about business analytics and decision-making, entrepreneurship, ideation, project management, and supply chain. You should also have acquired the requisite people, marketing, and project management skills. 

This valuable and contemporary business knowledge and skills are expected:

  • to increase your employability by preparing you for a wide range of potential future career options in the competitive local, national, or international business environment.
  • enable you to set up and run your personal or family business.
  • pave the way for you to pursue higher education, e.g. an MBA if you choose. 

Where our graduates work

Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Innocent Drinks in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.

Exploring your options or have questions? We are here to help you make the right choice!

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