This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches.

You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change.

This module explores how people interact with each other in the workplace and the impact that leaders and managers have upon that interaction. It examines the role of people management practices and how these affect individual behavior in the workplace.

Lorem ipsum dolor sit

This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media.

You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.

This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making.

This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods.

The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas.

Through authentic and applied assessment, you will be invited to present your ideas to business and organizational leaders.

The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.

This module will allow you to develop the skills and knowledge to successfully complete a research proposal, setting you up for your final year project.

In this module, you will learn how marketers can take complex data and develop valuable marketing insight to enhance marketing activity. 

Consumers are central to marketing, however they sit outside the organizational boundary and sometimes exhibit unpredictable and counterintuitive behaviors. In this module, you will study key theories of consumer behavior to improve your own marketing practices.

This module will provide an insight into how marketers develop and implement marketing campaigns. With more noise than ever in the external environment, you’ll explore how to make messages stand out and integrate with the plethora of channels companies advertise through. 

In this module you will study the principles behind advertising and digital marketing. Developing a deeper critical insight into how organizations and consumers interact in the digital domain. 

Central to all marketing endeavors is creativity. In this module, you will study how organisation develop new and innovative ideas and concepts to ensure they remain at the cutting edge of creative thinking.

This module will provide you with the opportunity to apply and develop your research skills and extend your knowledge, understanding and ability to critically analyze a topic in a specialist area of interest. You will choose a research topic related to your programme of study and apply critical analysis skills acquired through this and other modules to research the topic in depth. 

Despite the creativity within marketing, all organisations require a strategy in order to achieve their objectives. In this module you will study how organisations can develop advertising and digital marketing strategies. 

Customer experience is key in a multi-channel environment. In this module, you will study how organisations ensure the consumer experience is optimized within the digital domain. 

Social media and influencers are reshaping how organisations  interact with their consumers. In this module, you will study this phenomenon and analyze how organisations can successfully utilize social media and influencers. 

Within marketing there has been a shift from the consumption of products to the consumption of experiences. Events are consumed through experience and therefore require specific marketing strategies and tactics to be developed. In addition, PR is an important marketing tool, but with the proliferation of digital we ask if PR is still relevant, in this module you will investigate this issue further.